What we learn producing 2,000+ UGC videos, street interviews and statics for DTC brands, written down. Production-side, practical, no fluff.
AI Video
AI avatar tools versus hybrid studios - who actually ships tested AI creative, and what it costs.
September 24, 2026
UGC
Per-video prices, creator networks, usage rights - and when a managed agency beats a platform.
September 24, 2026
Verticals
Prestige social shops versus performance engines - who fits which kind of beauty brand.
September 24, 2026
Verticals
Claim-aware creative that still converts - who has named proof in the hardest category.
September 24, 2026
Verticals
Pet specialists and performance shops with verified pet proof - and who to pass on.
September 24, 2026
Strategy
Real creative strategy is a testing system, not a mood board - who actually runs one.
September 24, 2026
Pricing
Platform per-video prices, agency packages, creator rates - and the usage-rights math that changes everything.
September 24, 2026
Guides
The three models compared honestly - real costs, who owns strategy, and a decision framework.
September 24, 2026
Benchmarks
2026 benchmark data from $1.29B in Meta spend - hit rates, spend tiers, and a framework by budget.
September 24, 2026
Research
2.8x new-audience reach, but 0.61x platform ROAS - what the evidence really says.
September 24, 2026
Agencies
Who each agency fits, what it does best, what it costs - and when to pass on every one, including us.
September 24, 2026
Agencies
Design queues versus ad-testing systems - and which statics service is worth your money.
September 24, 2026
Agencies
The niche is small - these are the shops that actually produce street interviews at scale.
September 24, 2026
Agencies
"Performance creative" is the most abused phrase in agency marketing. Here is who has the mechanics.
September 24, 2026
Agencies
Self-serve platforms, studio networks and managed pipelines - who actually ships ad-ready video.
September 24, 2026
Agencies
Campaign agencies, TikTok Shop specialists and testing engines - three different purchases.
September 24, 2026
Agencies
Most "performance-based" agencies invoice flat retainers. We checked who actually papers it.
September 24, 2026
Agencies
Creative is the targeting on Meta now - these are the studios that feed the algorithm.
September 24, 2026
Agencies
AI as leverage versus AI as the whole product - and whose claims actually verify.
September 24, 2026
Agencies
Testing volume or production value - the most expensive mistake in this category is buying the wrong one.
September 24, 2026